Full Sail University Launches Undergraduate Program in Gaming and Esports Business | News


Game Business & Esports Bachelor of Science can be completed in as little as 20 months on campus and 29 months online

WINTER PARK, Florida., April 28, 2022 /PRNewswire-PRWeb/ — Today, Full Sail University is proud to announce its new undergraduate program, Bachelor of Science in Gaming and Esports. The degree program provides students with the industry knowledge and business tools necessary to drive the implementation of innovative approaches to marketing and the execution of effective campaigns, events, and strategies across the media landscape. video games and electronic sports. The accelerated bachelor’s degree program can be completed in as little as 20 months on campus and 29 months online, half the time of a traditional bachelor’s degree.

Under the supervision of the program director, Rae Lynn McAfeeThe Game Business & Esports undergraduate degree program will train people with a passion for video games, business, and collaboration on large-scale projects such as events.

“I am thrilled to be part of the launch of the Game Business & Esports degree program,” said McAfee. “At Full Sail, we will be able to take gaming and esports education to the next level and further cement our place as a global talent pool. The gaming and esports industries esports are changing rapidly, and the launch of this degree program will help support the business, operations and continued growth of each industry.”

Graduates of the Game Business & Esports curriculum will walk away knowing:

  • Business theory, marketing strategies and tactics.
  • The fundamentals of the gaming and esports industry.
  • Professional communication tactics such as developing effective business proposals, marketing campaigns, event plans and promotional content specific to the gaming industry.

The Game Business & Esports undergraduate program teaches students about esports and gaming business through real-world partnerships and experienced faculty.

According to Newzoo Global Esports and Live Streaming Marketing Report 2021global esports revenue will exceed $1.08 billion in 2021, a 14.5% year-over-year growth compared to global esports revenue in 2020.

Graduates of the Game Business & Esports Business undergraduate program can gain the skills and knowledge needed to work in many business careers in game studios, whether in esports event production companies, tournament organizers , marketing managers, content creators, talent management, business development coordinators. , and more. Full Sail’s degree programs prepare Game Business & Esports degree program students to work closely with others in esports and gaming careers. Through experiential learning, students will leave the degree program ready to enter business careers in the gaming and esports industries.

“At Full Sail, we have a rich history in esports, so it was only natural for us to enter another area of ​​the industry by providing training to give students insight into the business side of gaming and of esports,” said Bennett NewsomeEsports strategist at Full Sail University.

Full Sail University Orlando Health Fortress is home to Full Sail’s college-level esports team, the Full Sail Armada. To this day, Full Sail University Orlando Health Fortress remains the largest collegiate esports arena in United States. The Full Sail Armada team was formed in July 2016 as student interest was piqued in the industry.

To learn more about the Game Business & Esports Bachelor of Science degree program, please visit https://www.fullsail.edu/degrees/game-business-esports-bachelorand to learn more about Full Sail University, please visit https://fullsail.edu/.

About Full Sail University

Full Sail University is an award-winning educational leader for those pursuing careers in entertainment media and emerging technologies. Founded in 1979, Full Sail has received accolades throughout its more than 40-year history, including recently appearing on Variety Magazine’s 2021 list of “The World’s Top 50 Film Schools and Instructors,” named in 2022 “Best Undergraduate Schools to Study Game Design” by The Princeton Review, and previously recognized as “School/College of the Year” by the Florida Association of Post-Secondary Schools and Colleges. Full Sail University is a graduate and undergraduate degree-granting institution offering on-campus and online degree programs in fields related to art and design, business, film, and television, games, media and communications, music and recording, sports and technology. With over 84,982 graduates worldwide, Full Sail alumni have worked on countless award-winning projects with individual recognition, including OSCAR®, Emmy®, GRAMMY®, ADDY®, MTV Video Music Award and Video Game Award .




Media Contact

Jakeyla HawksFull Sail University, 407-455-0060, [email protected]

Casey TanousFull Sail University, 407-310-2497, [email protected]

SOURCE Full Sail University


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