Geeta Menon appointed Dean of Stern Undergraduate College


NEW YORK: Geeta Menon, Abraham Krasnoff Professor of Global Business and Professor of Marketing at New York University, has been appointed Dean of Undergraduate College at the Leonard N. Stern School of Business effective July 15.
Menon, whose research interests include the study of consumer memory, information processing and emotions in the context of survey methodology, health information advertising, and consumer perception. Risks, has been a faculty member at NYU’s Stern School of Business since 1990.
Before joining the faculty of New York University in 1990, Menon was a research executive at the Indian Market Research Bureau in Delhi. After joining NYU, she also served as Visiting Scholar at the Indian Institute of Management, Visiting Scholar at Stanford Business School, Visiting Professor at Indian School of Business in Hyderabad, and Professor at Laura and John J. Pomerantz in Marketing at the Wharton School, University of Pennsylvania.
Indian-American author of numerous scholarly publications, her work includes key articles published in the Journal of Consumer Research. His work was funded by the National Institutes of Health and the American Diabetes Association.
She has held many leadership positions in her field and received numerous honors and awards, including being elected President of the Association of Consumer Research, where she previously served as Treasurer and Co-Chair of its annual conference.
Menon received a BA in Economics from Stella Maris College in 1981, an MA in Economics from Madras Christian College (both affiliated with the University of Madras), and a PhD. in Business Administration from the University of Illinois at Urbana-Champaign in 1991.
(Courtesy of the IndiaWest reporter)


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